MarketingforRemodelers
Marketing for remodelers — kitchen and bath dedicated campaigns, whole-home positioning, Houzz/Pinterest support, signed-contract tracking, design-build channel. No contracts.
Why most agencies underperform in remodelers
Remodeling is a long, design-driven, big-ticket purchase. Most marketing chases cheap form fills instead of signed contracts and never separates kitchen from bath from whole-home — letting Google's algorithm chase whatever's cheapest while the high-margin work goes under-bid.
Here's what we see when remodelers come to us from another agency.
- 01
One campaign for kitchen, bath, and whole-home remodels. Different sales cycles, different ticket sizes, different customer paths. Blended they all underperform.
- 02
No tracking for signed contracts. 60-180 day decision cycles mean Google's algorithm cuts the campaigns that win long sales.
- 03
No Houzz, Pinterest, or Instagram for design-conscious customers researching visually for months.
- 04
No design-build referral channel — architects, interior designers, and realtors route remodel work to specific contractors.
- 05
Stuck buying $80-150 shared leads for $60K+ projects.
- 06
Generic ad copy. "Licensed. Insured. Free Estimates."
- 07
No real portfolio in the ads. Customers shopping for a $60K+ remodel want to see work.
- 08
Reports that don't matter.
You don't need another agency selling generic remodeler marketing. You need someone who runs kitchen, bath, and whole-home as separate campaigns and tracks signed contracts back to the ad that started them.
What we do for remodelers companies
We run marketing for local service businesses. Remodeling is one of the trades we work in every day. Here's how we run it.
Separate campaigns for kitchen, bath, and whole-home
Different conversion events, ad copy, and bidding by scope. Custom kitchens ($60-150K), bathroom remodels ($25-80K), whole-home ($150K+) each get their own treatment.
Tracking signed contracts back to the ad
Signed contracts flow back to the ad that started them so Google's algorithm credits the campaigns producing actual revenue, not form fills.
Houzz, Pinterest, and Instagram for design-conscious customers
Premium remodel customers research visually for months before they Google. Active presence on all three.
Design-build referral channel support
Architects, interior designers, realtors. Branded search defense and outreach.
Portfolio-driven ads
Real before/after, design galleries, financing calculators. The customer is shopping for a $60K+ remodel.
A branded lead and revenue dashboard
Every account gets a branded dashboard. We tie booked jobs back to the ad that brought them in for clients on Jobber.
You own everything
Account, pixel, tracking numbers, reviews, website, domain.
Services we run for remodelers
Google Ads
→Separate campaigns for kitchen, bath, whole-home, and ADU/accessory dwelling unit work.
LSA
→Where approved.
Meta Ads
→Design portfolio campaigns, retargeting, financing offers.
Local SEO
→Map pack ranking, Google Business Profile optimization, citation cleanup, managed reviews.
Web Design
→Fast remodeler websites with portfolio galleries, financing calculators, schema markup.
Reviews
→Steady reviews — critical for trust on $60K+ purchases.
AI Tools
→Follow-up for the 60-180 day shopper comparing quotes.
Why this approach works for remodelers
Kitchen, bath, and whole-home are different paths to the sale
Separating them is the biggest single lift in remodeler marketing.
Visual platforms reach customers before Google
Houzz, Pinterest, Instagram are where premium remodel customers research for months.
Tracking signed contracts changes which campaigns survive
Long-sale winners get cut without it.
What we've done
Real numbers from California home service clients and adjacent service businesses.
Revenue case studies
Landscaping Company
+$30K MRR
monthly revenue in first 90 days
Tree Service
+$100K MRR
monthly revenue generated
General Contractor
+$25K MRR
monthly revenue in first 90 days
Vacation Rental
3 → 60+
homes under management
Reviews generated
+400
reviews
Tree Service
in 2 years
+109
reviews
Tree Service
in 6 months
+117
reviews
Trailer Service
in 6 months
+59
reviews
Contractor
in 6 months
+56
reviews
Landscaper
in 6 months
In their words
"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."
Dan
MVP Vacation Homes
Sun Valley, ID
"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."
Nick
EZ Landscape Service
Camarillo, CA
"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."
Logan
Paradise Tree Service
Nipomo, CA
Why work with us
No contracts
Month-to-month, ever.
You own everything
Account, pixel, tracking numbers, reviews, website, domain.
We track jobs, not just leads
Signed contracts tied back to the ad that brought them in.
Run by operators, not account executives
The person making decisions in your account understands the remodeling market.
Remodelers marketing across Orange County
Common questions about remodelers marketing
$5,000-25,000/month range. Higher-end remodelers spend more on Houzz, Pinterest, and Meta than Google.
Yes. Different sales cycles, ticket sizes, customer paths.
Yes — heavily for premium customers.
Yes.
No.
Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on Buildertrend or CoConstruct, we work with what you have.
Want to see what your remodeling account actually looks like?
Book a 20-minute call. We'll audit your kitchen/bath/whole-home split, Houzz/Pinterest coverage, and contract tracking setup. No deck.
Get a free marketing audit