LandscapingPPC&AdvertisingforLandscapingCompanies

One flat monthly management fee. You pay Google directly — the ad budget sits in your own Google Ads account, in your name — and we manage it on top. No markup on spend, no cut of your budget, no upsells. Most healthy landscaping companies in California put $3,500-15,000/month into ad spend, scaled to crew capacity and the mix of maintenance vs. design-build work. You always see the real cost per lead because there's nothing hidden between you and Google.

Your service area. Landscaping advertising should be geo-targeted at the neighborhood and ZIP level — tuned to route density for the maintenance side and to the higher-ticket install searches in the specific areas you want to grow, not a single blanket radius that burns budget on jobs too far out to run profitably. We work across Orange County and the wider California market.

Split the account by ticket and service line instead of running one campaign. Maintenance routes, design-build installs, hardscaping, irrigation and sprinkler repair, sod and artificial turf, drainage, tree work, and landscape lighting each get their own keywords, ad copy, and landing page. Add Local Services Ads where approved, real negative keywords, call tracking on every campaign, and seasonal budget pacing — then price the whole thing on contract lifetime value, not cost-per-click.

Two — minimum. Different paths, different conversion events, different ad copy. Running them together means maintenance budget gets drained by design-build shoppers and design-build campaigns get crowded out by $200/month leads.

Local Services Ads sit above the regular Google Ads with the Google Guaranteed badge, and you pay per lead instead of per click. For a home-service landscaper it's usually the highest-intent, lowest-cost channel — especially for filling maintenance routes. The work is in managing it: disputing junk and out-of-area leads for credit, and bidding to your crew's real capacity. Where LSA is approved in your area, we run it daily rather than setting it up once and walking away.

Both. Ads fill the route now; SEO and the map pack fill it cheaper over time. We optimize your Google Business Profile, clean citations, and build service and city pages so you rank for "landscaper [city]" and "landscaping [service]" across California — the same map+organic+ads coverage that owns the whole results page.

We pace budget to the season instead of spending flat all year. In the slow months we shift spend toward spring/fall cleanups, next-season planning searches for install work, and snow removal where the market has it — so the pipeline doesn't go dark when the mowers are parked.

Yes. California water rules and HOA xeriscape requirements drive real demand. Dedicated campaigns on turf removal, drought-tolerant install, and xeriscape work catch $8-40K jobs most landscapers leave under-bid.

For premium design-build customers, yes. Customers spending $50-200K on a backyard transformation research visually for months before they Google.

No. Anyone guaranteeing a number is reselling shared leads or defining "lead" loosely.

Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us.