FlooringMarketingThatBooksHigh-TicketInstalls

A common starting point is to treat marketing as roughly 8-12% of revenue, then size it to how many installs you can actually book and complete. Flooring clicks aren't cheap, so smaller budgets dilute fast across hardwood, LVP, tile, and carpet — we'd rather concentrate budget on the material that's booking and grow from there than spread it thin. The math that matters: on a $5,000-$15,000 average ticket, a cost per lead in the low-to-mid hundreds is easy to justify if you close even a fraction of them, which is why we track cost per booked job, not cost per click. Separately, our management fee is one flat monthly number — you pay Google and Meta directly, in your own account, and we never take a cut of ad spend or mark it up.

Flooring is a considered, high-ticket, design-driven purchase with a long multi-touch sales cycle — not an emergency same-day buy. A general agency runs one "flooring" campaign and chases clicks. We split the account by material (hardwood, LVP, tile, carpet, refinishing), build for the showroom and the in-home measure, map tactics to each stage of a 30-90 day decision, and track the signed contract back to the ad. That trade-specific structure is what produces a lower cost per booked install.

By generating leads in your own accounts instead of renting them from a marketplace. Angi, HomeAdvisor, Thumbtack, and Houzz sell the same flooring lead to several shops at once, so you're in a price race to the phone on a job nobody owns — and when you stop paying, it's gone. We build Google Ads, local SEO, and Meta in your own Google and Meta accounts, with your own tracking numbers and forms, so every lead is exclusive to you and you own the system that produced it.

Yes. Hardwood, LVP, tile, carpet, and refinishing are different customers, different tickets, and different sales conversations. A homeowner pricing waterproof LVP for a basement researches different things than one refinishing original oak. Separate campaigns — separate keywords, ad copy, and landing pages — produce a better cost per booked job than one blended "flooring" campaign that serves none of them well.

Both — and we run them differently. For a retail showroom, the in-person visit is the highest-converting moment in the funnel, so we use neighborhood-radius targeting and inventory-driven ad copy to drive booked appointments and walk-ins. For an install-only contractor, the measure-and-quote is the goal, so we push bottom-funnel "near me" and material searches toward booking the in-home measure. Same trade, different conversion event — we build the campaigns around whichever one is yours.

Yes. Commercial, property-management, and B2B flooring is a longer, relationship-driven sale to a different buyer — facility teams, property managers, and GCs comparing vendors on bid and reliability, not browsing samples on a weekend. We run it as its own track: dedicated "commercial flooring" search campaigns, B2B referral defense, and a credibility-first website, separate from the residential-retail campaigns so neither starves the other.

Yes — and it's where you outrank the big boxes locally. We optimize your Google Business Profile, chase the map pack for material-specific and "near me" searches, build out site content by material and service area, clean up citations, and run a review system tied to completed installs. Home Depot and Lowe's outspend you on broad terms, but they don't own your local map pack or your install reputation — that's the surface a local shop wins on.

Yes — neighborhood-radius targeting and inventory-driven ad copy that drive in-person showroom visits and booked appointments. The showroom visit is where a flooring sale usually gets made, so we treat it as its own objective rather than an afterthought.

Yes. GCs, interior designers, and remodelers route flooring work on remodel projects. We run branded search defense for those partner relationships, outreach, and a portfolio that holds up under a designer's eye.

No. Anyone guaranteeing a number is either reselling you shared marketplace leads or defining "lead" loosely enough to hit a figure that doesn't matter. We build systems in your own accounts and report honestly on what they produce.

Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on other platforms, we work with what you have and tie what we can back to the booked install.