RemodelingMarketingThatTracksSignedContracts

The honest version: figure out where your jobs actually come from, then make more of that happen and stop paying for the rest. For a remodeler that means splitting the account by scope (kitchen, bath, whole-home, additions), building pages and ads that speak to a homeowner planning a $60K project rather than pricing a service call, qualifying inquiries before they cost you a free measure, and wiring the tracking so a contract signed in March gets credited to the ad clicked in December. It also means telling you when marketing isn't your problem — if consults are booking and nobody's closing them, more clicks won't fix that.

Two separate numbers, and we keep them separate on purpose. Ad spend: most remodeling companies land somewhere in the $5,000-25,000/month range across channels — a common starting point is roughly 5-10% of revenue, then sized to what your crews can actually build. Higher-end shops put more into Houzz, Pinterest, and Meta than Google. That money goes straight to Google and Meta from your own accounts, in your name. We never touch it, mark it up, or take a percentage. Our side is one flat monthly management fee for running the account — no cut of spend, no upsells — and we'll quote it plainly on a call once we've seen your market and scope mix. What we watch to size it is the math that matters: on a $25K-150K+ project, a cost per lead in the low hundreds is easy to justify if you close even a fraction of consults, which is why we track cost per booked consult and cost per signed contract, not cost per click. Smaller budgets dilute fast across kitchen, bath, and whole-home; we'd rather concentrate on the scope that's booking and grow from there than spread thin across all three.

Offline conversion tracking. Call tracking and forms capture the inquiry, then the milestones that actually matter — booked consult, design agreement, signed contract — get imported back into the ad account and matched to the original click. Without that, Google only sees form fills and optimizes toward whatever produces the cheapest ones, which on a 60-180 day sale is almost never the campaign winning your real work. It's the least glamorous part of the setup and the one that changes which campaigns survive.

By building demand you own instead of renting it. Those platforms sell the same homeowner to several shops at once, so you're racing to the phone and discounting a job nobody owns — and the day you stop paying, it's all gone. We build Google Ads, local SEO, and Meta inside your own accounts, with your own tracking numbers and forms, so every lead is exclusive to you. Practically: keep the platform spend running while the owned channels come up, then cut it back as your own pipeline covers the gap. Don't turn it all off on day one.

Volume is the easy part. We put budget-range and project-scope questions on the form, gate by ZIP and service area, route by project type, and run disqualifying negatives in the account for the searches that never fund a real job. You'll see a smaller lead count and more consults worth driving to. If an agency is selling you lead volume on a trade with a $60K ticket, they're measuring the wrong thing.

Yes. Different sales cycles, ticket sizes, and customer paths. Separate keywords, ad copy, and landing pages produce a better cost per signed contract than one blended campaign that serves none of them well.

Yes — heavily for premium customers. They research visually for months before they ever type a search into Google, and by the time they do, they already have a shortlist.

Yes. Architects, interior designers, and realtors route remodel work to specific contractors — branded search defense, outreach, and a portfolio that holds up under a designer's eye.

No. Anyone guaranteeing a number is either reselling you shared marketplace leads or defining "lead" loosely enough to hit a figure that doesn't matter. We build systems in your own accounts and report honestly on what they produce.

Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on Buildertrend or CoConstruct, we work with what you have and tie back what we can to the signed contract.