MarketingforRoofingCompanies

Yes — where they're approved in your market, Local Services Ads (what most roofers mean by "local ads for roofers") are usually the first place we push budget. They sit at the very top of the page, above the regular Google Ads, with a verified badge homeowners trust on a $25K job — and they're exclusive: the lead is yours, not resold to four other shops like Angi or HomeAdvisor. Unlike Google Ads, you pay per lead — an actual call or message from someone in your service area — not per click, and you can dispute the junk ones to get that money back. We handle the Google screening (license, insurance, background check), get the badge live, then work it daily: disputing bad leads, pacing spend to your crew capacity, and jumping on a suspended badge fast. Then we build Google Ads and SEO around it to reach the higher-ticket retail and insurance work LSA alone won't cover. Most roofers have LSA set up and ignored, which is where the money is.

LSA is priced per lead, and for roofing that typically lands somewhere in the $45-120 range depending on your market and how competitive the local roofers are — but any fixed number you see quoted is more marketing than fact, because it swings a lot by area. Here's the honest way to judge it: a $90 lead against a $25K reroof or an $8K-20K replacement is cheap; the same $90 against an $800 repair is not. So we don't chase the lowest cost per lead — we watch cost per booked job against your actual average ticket, in your account, and dispute the junk leads so you're not paying for calls that never had a chance.

Most healthy independent roofing companies in California spend $5,000-25,000/month on ads, scaled to crew capacity, average ticket, and whether you're weighted toward retail reroof (longer sale, higher ticket) or insurance/storm work (different game). That budget is separate from our fee: you pay one flat monthly management fee, and your ad spend goes directly into your own Google and Meta accounts, in your name. We don't mark it up or take a cut. We'd rather start at a level that can compete and grow based on signed contracts than overspend before tracking is clean.

Exclusive. Everything we build — Local Services Ads, Google Ads, your map listing, your website — sends the lead to you and only you. That's the opposite of Angi, HomeAdvisor, and Thumbtack, which sell the same $25K prospect to four or five roofers who then race to the phone. On a high-ticket job where the homeowner barely remembers which company they clicked, exclusive-and-fast beats shared-and-slow every time — so we also make sure calls and forms route straight to you instead of sitting in a queue.

We switch to manual bidding for the duration of the storm — usually a 48-72 hour window where leak searches spike 5x. The algorithm reacts to weather 2-3 days late, so it misses the spike. A human watching it catches the leads competitors miss. Most agencies don't have a storm plan. We treat it as a routine part of running the account.

In OC, yes. The roof mix here runs heavy on Spanish, S-tile, concrete, and terracotta. Tile-specific landing pages, ad copy, and content match the actual roof types your customers have, while generic asphalt-default playbooks underperform. Tile reroof customers convert better when the marketing speaks their language.

Yes — they're close to two separate businesses. Retail reroof is a 2-4 week sale, homeowner pays, competing on price and financing. Insurance and storm restoration runs on a 60-90+ day cycle with adjusters, supplements, and claim approvals, and the buyer's mindset (and urgency) is different. We run them as separate campaigns with their own keywords, ad copy, and landing pages so the fast money and the slow money aren't fighting over the same budget and conversion signal.

No. Roofing is weather-driven and seasonal. Anyone guaranteeing a lead number is either reselling shared leads from a marketplace or defining "lead" loosely enough to hit the number on paper. We build the system, run the ads, track signed contracts and revenue, and adjust during the events that matter.

Works tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on AccuLynx, JobNimbus, ServiceTitan, or another roofing-specific platform, we work with what you have. Depth varies by integration, but the goal is the same: tie booked-job revenue back to the ad that produced it, not just count leads.