MarketingforRoofingCompanies
Marketing for the three businesses inside one roofing company — emergency leaks, retail reroofs, and insurance/storm work. Manual bids during storms, tile-specific landing pages, and reporting that ties ads to signed contracts. No contracts. You own everything.
Why most agencies underperform in roofing
Roofing marketing has three failure modes, and most agencies run into all three. Emergency, reroof, and insurance work treated as one campaign. The algorithm running ads through atmospheric river events. Lead aggregators selling $25K-prospect leads to five roofers at once. Generic "Free Roof Inspection" ads that every competitor also runs.
Here's what we see when roofing companies come to us from another agency.
- 01
One campaign for emergency, reroof, and insurance work. The most common failure. "Roof leak emergency" leads pile up next to "tile reroof quote" leads. Same ad copy, same landing page, same conversion event. None of the three works because Google's algorithm starts chasing the wrong signal.
- 02
No manual override during storms. When an atmospheric river hits OC in January and "roof leak" searches spike 5x for 72 hours, the algorithm catches up days later. By then the storm leads are gone — picked up by competitors who were bidding manually during the event.
- 03
LSA either never activated or never managed. Where Google Local Service Ads are approved for roofing in your market, they usually produce the cheapest exclusive leads available. Most independent roofers either haven't gotten through the Google Guarantee screening or have it running with junk leads never disputed. Money on the floor.
- 04
Stuck on lead aggregators. "We'll supplement with HomeAdvisor leads." Roofer pays agency fees on top of $50-150 shared-lead costs, then races four other roofers to the phone. The math gets ugly fast on a $25K average ticket where the homeowner doesn't even remember which company they clicked.
- 05
No tile-specific marketing in a tile-heavy market. OC's roof mix runs heavy on Spanish, S-tile, concrete, and terracotta — but most agencies use national playbooks built around asphalt shingle. Tile-specific landing pages and content do better than generic versions here.
- 06
Reviews treated as a one-time setup. A $25K reroof customer reads your reviews hard. Review count and recency build up month after month. Roofers who stop getting new reviews lose to roofers who keep getting them, even at a lower star rating.
- 07
Reports that don't matter. "Impressions up 200%." Owner can't tell which ad produced the $28K reroof signed last Tuesday.
You don't need another agency selling a generic roofing package. You need someone who understands the three businesses, the weather, and the channels that actually produce signed contracts.
What we do for roofing companies
We run marketing for local service businesses. Roofing needs a campaign structure most agencies skip. Here's how we run it.
Separate campaigns for emergency, reroof, and insurance work
Three different paths, three different sales cycles, three different conversion events, three different ad sets. Emergency leak work is same-day, urgent, fast to close. Reroof is a 2-4 week sale with multiple quotes typical. Insurance and storm work involves adjusters, supplements, and a 60-90+ day cycle. Each runs as its own campaign with its own keywords, ad copy, landing page, and bidding.
Manual bidding during storms
When weather hits OC — atmospheric river, wind event, the rare hailstorm — the algorithm catches up days late while leak searches spike 5x. We switch to manual bids for the duration of the event and push spend forward into the 72-hour window where the leads actually book. Most agencies don't have a storm plan. We treat it as a routine part of running the account.
LSA worked daily
Where Local Service Ads are approved for roofing in your market, they're usually the cheapest exclusive leads. Google Guarantee approval, daily lead disputes (real money back from junk leads), capacity-aware bidding, and rapid response on suspended badges. Most independent roofers leave money on the floor here.
Tile-specific landing pages and content
OC roof mix runs heavy on Spanish tile, S-tile, concrete, terracotta, and clay. We build landing pages and ad copy that match the actual roof types your customers have — not generic asphalt-default playbooks. Tile reroof customers convert better when the marketing speaks their language.
A branded lead and revenue dashboard
Every account gets a branded dashboard tying every lead — call, form, chat — back to the keyword or ad that brought it in. Every call recording. When connected to your CRM (AccuLynx, JobNimbus, Jobber, ServiceTitan), every booked job's revenue tied back to the ad that brought you that customer.
We track which jobs your ads brought in (with Jobber)
We're a Jobber partner. When you run dispatch and billing in Jobber, our reporting connects every booked job's revenue back to the ad that brought it in. Clients new to Jobber get a discount through our partnership. For shops on AccuLynx, JobNimbus, or roofing-specific CRMs, we work with what you have at different levels.
You own everything
Your Google Ads account, your Meta Business Manager, your tracking numbers, your pixel, your website, your reviews, your domain. All in your name. If we ever part ways, you take everything — including the historical data and the call recordings.
Services we run for roofing
Google Ads
→Detailed keyword structure split across emergency, reroof, and insurance work. Tile-specific and asphalt-specific ad groups. Manual bid overrides during weather events.
LSA
→Where approved, usually the cheapest exclusive roofing leads. Daily lead disputes, capacity-aware bidding, rapid response on suspended badges.
Meta Ads
→Branded retargeting, financing offers for reroof customers, education content (tile vs. composition, Title 24 requirements), and community presence after weather events.
Local SEO
→Map pack ranking for roofing terms, Google Business Profile optimization, tile-specific service area pages, citation cleanup, and managed reviews that pay off month after month.
Web Design
→Fast roofing websites built for emergency calls and reroof consultation booking. Separate paths for each, financing calculators, real photos, schema markup, page speed under 2 seconds.
Reviews
→Steady reviews as a managed program — every completed job asked, happy customers routed to Google, unhappy customers caught before they post. Builds up month after month.
AI Tools
→After-hours AI receptionist for emergency leak calls so the 2 AM atmospheric-river call doesn't go to a competitor. AI follow-up for the reroof shopper comparing quotes.
Why this approach works for roofing
Three businesses, three campaigns
Emergency, reroof, and insurance work are different paths to the sale. The biggest single lift in roofing marketing comes from separating them — different conversion events, different ad copy, different landing pages, different budget. Everything else builds on top of that decision.
Weather drives leak searches — the algorithm can't keep up
When an atmospheric river hits OC, leak searches spike for 72 hours and then collapse. The algorithm catches up days late. Manual bidding during weather events is how shops catch storm leads while their competitors' algorithms are still confused.
LSA and reviews pay off over time
Both are boring infrastructure work that pays for itself month after month. LSA, when worked daily with disputes, produces exclusive emergency leads at the lowest cost per booked job available. Steady reviews build your map pack ranking and your conversion rate on a $25K purchase that customers read hard.
What we've done
Real numbers from California home service clients and adjacent service businesses.
Revenue case studies
Landscaping Company
+$30K MRR
monthly revenue in first 90 days
Tree Service
+$100K MRR
monthly revenue generated
General Contractor
+$25K MRR
monthly revenue in first 90 days
Vacation Rental
3 → 60+
homes under management
Reviews generated
+400
reviews
Tree Service
in 2 years
+109
reviews
Tree Service
in 6 months
+117
reviews
Trailer Service
in 6 months
+59
reviews
Contractor
in 6 months
+56
reviews
Landscaper
in 6 months
In their words
"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."
Dan
MVP Vacation Homes
Sun Valley, ID
"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."
Nick
EZ Landscape Service
Camarillo, CA
"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."
Logan
Paradise Tree Service
Nipomo, CA
Why work with us
No contracts
Month-to-month, ever. Roofing has weather-driven swings. Lock-in contracts during dry stretches are a cash-flow problem we won't put you in.
You own everything
Account, pixel, tracking numbers, reviews, website, domain. We're the team running them, not the one holding them hostage.
We track jobs, not just leads
Signed contracts tied back to the ad that brought them in. Booked emergency calls tied to keyword. The numbers that decide whether the marketing pays for itself across three sales cycles.
Run by operators, not account executives
The person making decisions in your account understands roofing. Not a sales lead handing you off to an offshore team that's never heard of a tile underlayment.
Roofing marketing across Orange County
Common questions about roofing marketing
Most healthy independent roofing companies in California spend $5,000-25,000/month on ads, scaled to crew capacity and average ticket. The right number depends heavily on whether you're focused on retail reroof (longer sale, higher ticket) or insurance/storm work (different game). We'd rather start at a level that can compete and grow based on signed contracts than overspend before tracking is clean.
When you can get it approved, yes — Local Service Ads usually produce the cheapest exclusive emergency and repair leads. The friction is the Google Guarantee screening (licensing, insurance, background checks) and the daily lead-dispute work. Most shops have it set up and ignored. That's where the money is.
Yes — and ideally separate again for insurance/storm work. Three different paths with different sales cycles, ticket sizes, ad copy, and conversion events. Running them together means your emergency budget gets drained by reroof shoppers and your reroof campaign gets buried under leak-call urgency that doesn't fit a 2-4 week sales process.
We switch to manual bidding for the duration of the storm — usually a 48-72 hour window where leak searches spike 5x. The algorithm catches up weather 2-3 days late, so it misses the spike. A human watching it catches the leads competitors miss. Most agencies don't have a storm plan. We treat it as a routine part of running the account.
In OC, yes. The roof mix here runs heavy on Spanish, S-tile, concrete, and terracotta. Tile-specific landing pages, ad copy, and content match the actual roof types your customers have, while generic asphalt-default playbooks underperform. Tile reroof customers convert better when the marketing speaks their language.
No. Roofing is weather-driven and seasonal. Anyone guaranteeing a lead number is either reselling shared leads from a marketplace or defining "lead" loosely enough to hit the number on paper. We build the system, run the ads, track signed contracts and revenue, and adjust during the events that matter.
Works tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on AccuLynx, JobNimbus, or roofing-specific platforms, we work with what you have. Depth varies by integration, but we'll tie what we can.
Want to see what your roofing account actually looks like?
Book a 20-minute call. We'll pull your Google Ads and LSA data, run a free audit, and show you what's working, what isn't, and whether your emergency, reroof, and insurance campaigns are bleeding each other dry. No deck.
Get a free marketing audit