PoolBuilderMarketing:GoogleAds,LSA&SEOBuiltfortheLongSale

Separately. They're two different businesses with different sales cycles, different conversion events, different ad copy, and different channels. Running them in the same campaign means your design-consultation budget gets drained by repair clicks, and your service campaign gets crowded by lookers who can't afford a $100K build. The campaign setup should respect the split.

New build and service run as separate campaigns. Inside new build, we split ad groups by what the customer searches — gunite, fiberglass, inground, remodel, renovation — because those are different buyers with different budgets, and we send each to a matched landing page. Tight negative keywords keep DIY and repair clicks out of the build budget. Every keyword is tracked to the call or consultation it produced, and for new build, back to the signed contract. Google Ads is the primary engine for new-build intent; for service, we usually pair it with Local Services Ads.

For pool service, cleaning, and repair — yes. Google Local Services Ads sit above the regular PPC ads, carry the Google Guaranteed badge, and charge per lead instead of per click, which for service work is often the lowest cost-per-lead on the page. We handle the Google Guaranteed application and dispute off-target leads daily. For new construction, LSA isn't the channel — new build is a design-led, long-cycle purchase that needs portfolio-first marketing, not a click-to-call exclusive lead service. We'll tell you plainly which side of your business it fits.

By tracking cost per signed contract, not cost per click. When a lead turns into a signed contract — even months later — we feed that back into Google Ads and Meta so the algorithm credits the ad that started it. On a $35K-$250K+ ticket, a lead that cost a few hundred dollars is cheap if it closes; the whole game is knowing which campaigns actually produce contracts. Without contract-back tracking, the algorithm chases form fills and cuts the campaigns that win jobs. With it, we grow what works.

A common industry benchmark is 5-12% of revenue, depending on how aggressively you're chasing growth and how much of your work is new build vs. service. But the percentage matters less than where it goes and whether it's tracked. Here's how our side of it works: you pay us one flat monthly management fee, and your ad budget goes directly to Google and Meta from your own accounts, in your name. We take no percentage of your ad spend and no markup — so we have no reason to inflate your media bill, and you can scale spend up or down without changing what you pay us. We don't guarantee a lead or contract count; anyone who does is reselling shared marketplace leads or defining 'lead' loosely enough to hit a number that doesn't mean anything.

For premium new-build builders ($200K+ average contract), yes — often more than Google. Pool buyers research designs visually for months before they search. Houzz and Pinterest reach them in the inspiration phase, while Google reaches them later when they've already started narrowing.

Yes — local SEO is geo-specific by nature. Whether you're in Mesa, Orange County, or a smaller market, the work is the same shape: rank the Map Pack for your service area, build service and cost pages that match how local buyers search, and optimize the Google Business Profile so you show up for 'pool builder near me' across your ZIPs. SEO is the slow, low-cost channel — it compounds over months — so we usually run it alongside Google Ads and LSA, which produce leads immediately while the SEO builds.

No. We build the system, run the ads, track booked consultations and signed contracts, and adjust based on what's producing revenue. Anyone guaranteeing a contract number is reselling shared leads from a marketplace or defining "lead" loosely enough to hit a number that doesn't matter.

For service-side operations, tracking works tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For new build construction tracking, we work with builder-specific systems (Buildertrend, CoConstruct, Procore) at different levels. The key piece — getting signed contracts back into ad platforms — works regardless of CRM.