MarketingforHVACCompanies
Marketing for HVAC companies. Every call answered and scored. When a job closes in Jobber, we know which ad brought you that customer. Your money keeps shifting toward what's actually paying — not impressions, not clicks.
Why most agencies underperform in hvac
If you've been running an HVAC shop for more than two years, you've heard every pitch in the deck. Lead guarantees. "Cutting-edge AI." 50 leads a month at $40 each. A dashboard that shows your impressions going up.
Most of it doesn't survive contact with a real service business. Here's what we see when we audit accounts that came from another agency.
- 01
Generic ad copy that could belong to any HVAC company in the state. "Free Estimates. Family Owned. Licensed & Insured." Every competitor runs the same line. None of it stands out, and Google charges you more per click for the lazy ads.
- 02
Google's bidding algorithm running unattended. When the first heat wave hits in May, every HVAC shop in the county gets buried for three weeks. The algorithm panics, click costs spike, and the agency hasn't logged in to slow things down — because they have 60 other accounts and yours is on autopilot.
- 03
Shared leads disguised as exclusive leads. Angi Leads, HomeAdvisor, Networx, Thumbtack — the same lead sold to four contractors at $40-100 a pop. The homeowner doesn't even know who they want. You pay for the privilege of racing other shops to the phone.
- 04
No idea which ads bring in real jobs. The owner can see "we got 47 leads last month" but can't tell which of those leads turned into the $14K change-out that funded payroll. Call tracking either isn't set up, or it routes through the agency's numbers and disappears the day you cancel.
- 05
A contract you can't get out of. Six months, no early termination, results-be-damned.
You don't need another agency selling the same package. You need someone who actually runs accounts.
What we do for hvac companies
We run marketing for local service businesses. HVAC is one of the trades we work in every day. Here's how we run it.
Ads that match your busy and slow seasons
HVAC isn't a flat trade. May through September is a different business than November. Where your money goes has to move with it. LSA leads in shoulder seasons when leads are cheap and your trucks have time — pulled back hard in peak when shared lead pools spike and dispatch is already full. Google Search Ads do the heavy lifting on high-intent searches with separate keyword groups for repair, replacement, maintenance, and emergency. Performance Max gets added carefully, only after we have clean job data feeding it. Meta Ads where it actually works — membership offers, replacement financing, ductless education, retargeting. Microsoft Ads for cheaper clicks on the side. Local SEO and Google Business Profile as the always-on foundation. We adjust budget weekly when the season shifts, not monthly when the report comes out.
A branded lead and revenue dashboard
Every account gets a dashboard, branded to your shop, that shows every lead — call, form, chat — tied back to the keyword or ad that brought it in. Every call recording, so you can hear how your team handles intake. Every form submission, timestamped and routed. When you're on a CRM we integrate with, every booked job's revenue is tied back to the ad that brought you that customer. That last part is what changes the conversation.
We track which jobs your ads brought in (with Jobber)
We're a Jobber partner. When you run dispatch in Jobber, our reporting connects every job's revenue back to the lead that started it. You see which keywords produced replacement quotes vs. service calls vs. tune-ups. Which ads brought in the most paying customers per dollar spent. Which ad groups produced junk leads that wasted tech time. Clients new to Jobber get a discount through our partnership. If you're on Service Titan, Housecall Pro, or another CRM, we work with what you have — we just won't pretend to have the same depth of tracking as the integrated setup.
You own everything
Your Google Ads account, your Meta Business Manager, your tracking numbers, your pixel, your website code, your reviews, your domain. All in your name. We're the team that runs them. If we ever part ways, you take everything with you — including the historical data. We don't keep clients with lock-in contracts — we keep them by being worth keeping.
Services we run for hvac
Google Ads
→The workhorse for people searching when they need you — AC repair, furnace replacement, heat pump install. We build the keyword structure, write the ad copy, set up the tracking, and adjust spend when the season turns.
LSA
→Top-of-page real estate when it's working, money pit when it's not. We handle Google Guarantee approval, badge management, daily lead disputing, and weekly capacity decisions most agencies skip.
Meta Ads
→Where Facebook and Instagram actually work for HVAC — membership signups, replacement financing offers, mini-split education, retargeting people who visited your site. Not for "my AC just died" searches.
Local SEO
→Map pack ranking, Google Business Profile management, service-area pages, citation cleanup, review strategy. The work that pays off month after month.
Web Design
→Fast HVAC websites built for ads and local search — schema markup, service-area pages, page speed under 2 seconds, mobile-first call tracking, financing calculators.
Reviews
→A managed system to ask every completed job for a review, route happy customers to Google, catch unhappy customers before they post. The trust signal for the map pack.
AI Tools
→Answer time matters most for HVAC — AI receptionist for after-hours emergency calls plus AI follow-up for the 60% of replacement quotes that don't close on the first visit.
Why this approach works for hvac
More leads don't fix the business — better leads do
Fifty bad leads cost more than ten good ones once you count tech windshield time on no-shows, out-of-area runs, and free-estimate tire-kickers. What grows the business is lead quality, not lead count. We measure cost per booked job, not cost per lead.
Tune-ups are bait — what matters is what they turn into
Every HVAC shop runs a tune-up offer. Good. The number that matters isn't tune-ups booked — it's how many of those tune-ups turned into repair, replacement, or membership in 30, 60, 90 days. Without tracking the whole path, you can't see that and you can't fix it. We track all the way through, not just the first call.
Memberships are what protects you long-term
A membership customer is worth way more than a one-time service call. A membership signup is worth more than four regular service leads. We aim your budget at memberships and replacement quotes — the customers who pay you for years — not just any lead.
What we've done
Real numbers from California home service clients and adjacent service businesses.
Revenue case studies
Landscaping Company
+$30K MRR
monthly revenue in first 90 days
Tree Service
+$100K MRR
monthly revenue generated
General Contractor
+$25K MRR
monthly revenue in first 90 days
Vacation Rental
3 → 60+
homes under management
Reviews generated
+400
reviews
Tree Service
in 2 years
+109
reviews
Tree Service
in 6 months
+117
reviews
Trailer Service
in 6 months
+59
reviews
Contractor
in 6 months
+56
reviews
Landscaper
in 6 months
In their words
"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."
Dan
MVP Vacation Homes
Sun Valley, ID
"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."
Nick
EZ Landscape Service
Camarillo, CA
"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."
Logan
Paradise Tree Service
Nipomo, CA
Why work with us
No contracts
Month-to-month, ever. If the work doesn't justify the fee, you leave. That keeps us honest.
You own everything
Account, pixel, numbers, reviews, website, domain. We're the people running them. Not the people holding them hostage.
Real numbers, not reports that don't matter
Booked jobs tied to keywords. Revenue tied to the ad that brought you that customer. The numbers that actually pay your bills, tied to the work that produced them.
Run by operators, not account executives
The person making decisions in your account ran HVAC accounts before they built an agency. Not a sales lead handing you off to an offshore team.
HVAC marketing across Orange County
Common questions about hvac marketing
Most healthy residential HVAC shops in California spend $5,000-25,000/month on ads, scaling to truck capacity. The right number depends on truck count, average ticket, close rate, and what season you're in. We'd rather start small and grow based on what's actually booking jobs than overspend on day one.
Sometimes. LSA tends to be cheaper in shoulder seasons when leads are loose. In peak demand (June-August), the shared lead pool gets crowded and per-lead pricing climbs — at which point Google Ads with sharp keyword discipline often produces a better cost per booked job. The right answer changes month to month, and we manage both with that in mind.
Because they're protecting the relationship by holding the data hostage. It's an industry norm we don't participate in. You should own your accounts. Period.
No. Anyone guaranteeing a specific number of leads is either (a) buying you shared leads from a marketplace they're marking up, or (b) defining "lead" loosely enough to hit a number that doesn't matter. We don't run that play. We build systems and report honestly on what they produce.
Google Ads can produce leads within the first week of launch. Cost per booked job usually settles by month 2-3 once the algorithm has enough data to work with. Local SEO is a 4-12 month curve — it pays off over time, but it's not how you fill the truck this week. We usually run both, weighted to your situation.
It works tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. We can also work with Service Titan, Housecall Pro, and other field-service CRMs at different levels. Worst case, we'll set up tracked phone numbers and form submissions and tie what we can back to deal stages manually.
Want to see what your HVAC account actually looks like?
Book a 20-minute call. We'll pull your current Google Ads and LSA data, run a free audit, and show you the leaks. No pitch deck. No five-step "discovery process." Just an honest look at what's working and what isn't.
Get a free marketing audit