MarketingforElectricians
Marketing for residential and commercial electricians. Panel upgrade campaigns, EV charger and generator install, emergency dispatch, and the big-ticket install work most agencies skip. No contracts.
Why most agencies underperform in electricians
Electricians get the same generic-agency treatment as plumbing — except the big-ticket install work (panel upgrades, EV charger install, generator install, whole-home rewires) is even more left on the table in most marketing.
Here's what we see when electricians come to us from another agency.
- 01
One campaign for emergency repair, scheduled service, and big-ticket install work. Panel upgrades, EV chargers, and Generac generators all blended into "electrician near me" — none of the big-ticket searches get the dedicated bidding they need.
- 02
LSA either never approved or never managed.
- 03
No EV charger install campaign in a state where EV sales are approaching 30% of new cars. "EV charger installer [city]" brings in $1.5-4K jobs and most electricians under-spend on it.
- 04
No generator install campaign. Generac demand spikes after every public safety power shutoff. The shops with active marketing catch the post-PSPS wave. Most don't even have a generator landing page.
- 05
No dedicated panel upgrade campaign. Older OC housing stock with 100A service needs upgrades for solar, EV, and added load.
- 06
Google's algorithm running unattended through PSPS events. When a public safety power shutoff hits OC, generator and panel upgrade searches spike for 7-14 days. Algorithm is days late.
- 07
Stuck on lead aggregators.
- 08
Reports that don't matter.
You don't need another agency selling generic electrician marketing. You need someone who runs emergency, scheduled, and big-ticket install work (panel, EV, generator) as separate campaigns with separate bidding.
What we do for electricians companies
We run marketing for local service businesses. Electricians are one of the trades we work in every day. Here's how we run it.
Separate campaigns for emergency, scheduled, and big-ticket install work
Emergency electrical (no power, dead breaker, sparking outlets) runs as its own campaign with manual bids and after-hours premiums. Scheduled service (outlet installs, lighting, ceiling fans, troubleshooting) runs on its own keywords. Big-ticket install — panel upgrades, EV charger install, Generac generator install, whole-home rewires, solar interconnect — each gets its own campaign because the searches, ad copy, and landing pages are entirely different from generic service work.
EV charger install as its own campaign
California EV sales keep climbing. "EV charger installer near me," "Tesla Wall Connector installation [city]," "home EV charger install" are searches from people ready to buy — $1,500-4,000 jobs. Most electricians leave them under-bid in a generic campaign. We run them dedicated, with landing pages aimed at the homeowner who's bought the car and needs the charger installed before they drive it home.
Generator install with PSPS-event response
Generac dealer demand spikes for 7-14 days after every public safety power shutoff in OC. We run dedicated generator campaigns with manual bid overrides for PSPS events — pushing spend forward when searches spike, pulling back when they normalize. Most agencies treat generator install as a side bucket.
Panel upgrade campaign for older OC homes
Older OC housing stock with 100A service needs upgrades — solar interconnect, EV charger load capacity, hot tub and pool equipment additions, kitchen remodel loads. A dedicated panel upgrade campaign catches searches that generic electrician keywords miss.
LSA worked daily
Where Local Service Ads run for electricians in your market, they're usually the cheapest exclusive emergency leads. Daily lead disputes, capacity-aware bidding, rapid response on suspended badges. Most shops set LSA up and ignore it.
A branded lead and revenue dashboard
Every account gets a branded dashboard tying every lead to source. For clients on Jobber, every booked job's revenue tied back to the ad that brought you that customer. We're a Jobber partner — clients new to Jobber get a discount through us.
You own everything
Your Google Ads account, your Meta Business Manager, your tracking numbers, your pixel, your website, your reviews, your domain. All in your name. If we ever part ways, you take everything with you.
Services we run for electricians
Google Ads
→Separate campaigns for emergency, scheduled service, panel upgrades, EV charger install, and generator install. Manual bid overrides during PSPS events.
LSA
→Usually the cheapest exclusive emergency leads when approved. Daily lead disputes, capacity-aware bidding.
Meta Ads
→Where Facebook and Instagram actually work for electricians — generator awareness after PSPS events, EV charger education, financing for panel upgrades, retargeting people who visited your site.
Local SEO
→Map pack ranking for "electrician near me" and high-intent install searches, Google Business Profile optimization, citation cleanup, managed reviews.
Web Design
→Fast electrician websites built for emergency calls. Dedicated landing pages for panel upgrade, EV charger install, generator install. Schema markup, financing calculators, page speed under 2 seconds.
Reviews
→Steady reviews tied to completed jobs. Critical for map pack ranking and trust on big-ticket install work.
AI Tools
→After-hours AI receptionist for emergency electrical calls. Missed-call recovery. Follow-up for the panel upgrade or generator shopper comparing quotes.
Why this approach works for electricians
Big-ticket install work needs dedicated campaigns
Panel upgrade, EV charger install, generator install, whole-home rewire — each has different searches, different sales cycles, different conversion paths. Blended into generic 'electrician' keywords, they all underperform.
PSPS events spike demand the algorithm can't predict
Public safety power shutoffs drive generator and panel upgrade searches for 7-14 days. Manual bidding during these windows catches the demand while competitors' algorithms are still catching up.
EV charger install demand keeps growing
California EV sales keep climbing. The electricians who run dedicated EV charger campaigns now build a pipeline that pays off more every year as more people switch.
What we've done
Real numbers from California home service clients and adjacent service businesses.
Revenue case studies
Landscaping Company
+$30K MRR
monthly revenue in first 90 days
Tree Service
+$100K MRR
monthly revenue generated
General Contractor
+$25K MRR
monthly revenue in first 90 days
Vacation Rental
3 → 60+
homes under management
Reviews generated
+400
reviews
Tree Service
in 2 years
+109
reviews
Tree Service
in 6 months
+117
reviews
Trailer Service
in 6 months
+59
reviews
Contractor
in 6 months
+56
reviews
Landscaper
in 6 months
In their words
"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."
Dan
MVP Vacation Homes
Sun Valley, ID
"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."
Nick
EZ Landscape Service
Camarillo, CA
"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."
Logan
Paradise Tree Service
Nipomo, CA
Why work with us
No contracts
Month-to-month, ever.
You own everything
Account, pixel, tracking numbers, reviews, website, domain. All in your name.
We track jobs, not just leads
Booked jobs tied back to the ad that brought them in. Revenue visible separately across emergency, scheduled, and install work.
Run by operators, not account executives
The person making decisions in your account understands the residential electrical market.
Electricians marketing across Orange County
Common questions about electricians marketing
Most healthy residential electrical shops in California spend $5,000-22,000/month on ads, scaled to crew capacity and the mix of emergency vs. big-ticket install work. Smaller budgets dilute fast when clicks are expensive.
Yes. California EV sales keep climbing and "EV charger installer near me" searches come from people ready to buy — $1,500-4,000 ticket jobs with quick install times. Dedicated campaigns with EV-homeowner landing pages outperform generic electrician keywords by a real margin.
If you're a Generac dealer or generator installer, yes. Demand spikes for 7-14 days after every PSPS event. Dedicated campaigns with manual bid overrides during PSPS events catch the post-shutoff wave.
Where approved, yes. LSA usually produces the cheapest exclusive emergency leads. Daily lead disputes and capacity-aware bidding are where the money is.
No. We build the system, run the ads, report on what's producing booked jobs and revenue. Anyone guaranteeing a number is reselling shared leads.
Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us. For shops on ServiceTitan, Housecall Pro, or other CRMs, we work with what you have.
Want to see what your electrical account actually looks like?
Book a 20-minute call. We'll pull your Google Ads and LSA data, audit your panel upgrade, EV charger, and generator campaign coverage, and show you where the leverage is. No deck.
Get a free marketing audit