MarketingforDogTraining&MobileGroomingCompanies
Marketing for dog trainers and mobile groomers — board-and-train big-ticket campaigns, recurring grooming memberships, Instagram and TikTok pet content. No contracts.
Why most agencies underperform in dog training & grooming
Dog training and mobile grooming are two different businesses sharing one customer base — training is a big-ticket one-time purchase ($5-10K board-and-train), grooming is recurring monthly revenue ($80-150 per visit). Most agencies blend them and chase whichever clicks are cheapest.
Here's what we see when dog training and grooming businesses come to us from another agency.
- 01
One campaign for board-and-train, group classes, and mobile grooming. Different customers, different ticket sizes.
- 02
No board-and-train dedicated campaign. $5-10K board-and-train cases need their own keywords.
- 03
No focus on recurring grooming memberships. Monthly mobile grooming at $80-150/month is what funds the year.
- 04
No mobile vs. shop grooming split.
- 05
No Instagram or TikTok strategy. Pet content is how under-50 dog owners find you.
- 06
No specialty training campaign (aggressive dog rehab, gun dog, service/therapy training).
- 07
Stuck on lead aggregators.
- 08
Reports that don't matter.
You don't need another agency selling generic pet marketing. You need someone who runs board-and-train, recurring grooming, and specialty training as separate campaigns.
What we do for dog training & grooming companies
We run marketing for local service businesses. Dog training and mobile grooming are part of the pet vertical we work in.
Separate campaigns for board-and-train, group classes, and grooming
Different customers, different ticket sizes, different conversion events.
Board-and-train dedicated campaign for $5-10K cases
"Board and train dog [city]," "aggressive dog training [city]," "puppy bootcamp [city]." Specific keyword groups for big-ticket cases.
Recurring mobile grooming memberships as the main goal
Monthly grooming plans are what funds the year. We tell Google to count memberships as the conversion, not one-time grooms.
Instagram and TikTok pet content strategy
Pet content is how under-50 dog owners find you.
Specialty training campaigns
Aggressive dog rehab, gun dog, service/therapy training. Each has its own customer.
A branded lead and revenue dashboard
We tie booked jobs back to the ad that brought them in for clients on Jobber — Jobber works well for mobile grooming scheduling. Clients new to Jobber get a discount through our partnership.
You own everything
Account, pixel, tracking numbers, reviews, website, domain.
Services we run for dog training & grooming
Google Ads
→Separate campaigns for board-and-train, group classes, mobile grooming, and specialty training.
LSA
→Where approved.
Meta Ads
→Instagram and Facebook pet content, retargeting people who looked at training pages.
Local SEO
→Map pack ranking for "dog trainer near me" and "mobile dog groomer," Google Business Profile optimization.
Web Design
→Fast websites with training program details, mobile grooming booking, schema markup.
Reviews
→Steady reviews — critical for trust on big-ticket training and recurring grooming.
AI Tools
→AI receptionist for inquiry calls. Membership renewal automation.
Why this approach works for dog training & grooming
Training and grooming are different businesses
Separating them is the biggest single lift.
Board-and-train customers research hard
Dedicated campaigns with trust signals produce better cost per case.
Recurring grooming customers beat one-time grooms
A $100/month customer over 24 months is worth $2,400.
What we've done
Real numbers from California home service clients and adjacent service businesses.
Revenue case studies
Landscaping Company
+$30K MRR
monthly revenue in first 90 days
Tree Service
+$100K MRR
monthly revenue generated
General Contractor
+$25K MRR
monthly revenue in first 90 days
Vacation Rental
3 → 60+
homes under management
Reviews generated
+400
reviews
Tree Service
in 2 years
+109
reviews
Tree Service
in 6 months
+117
reviews
Trailer Service
in 6 months
+59
reviews
Contractor
in 6 months
+56
reviews
Landscaper
in 6 months
In their words
"We grew a ton. When we first started we only had 3 homes under management. Now we have over 60 homes that we manage."
Dan
MVP Vacation Homes
Sun Valley, ID
"In the first 90 days we added about $90,000 in revenue. And after 2 years, the growth has changed our lives."
Nick
EZ Landscape Service
Camarillo, CA
"The review system alone has transformed our company. We now rank #1 in our area for tree services. The ROI has been incredible."
Logan
Paradise Tree Service
Nipomo, CA
Why work with us
No contracts
Month-to-month, ever.
You own everything
Account, pixel, tracking numbers, reviews, website, domain.
We track jobs, not just leads
Training and grooming revenue tracked separately.
Run by operators, not account executives
The person making decisions in your account understands the pet services market.
Dog Training & Grooming marketing across Orange County
Common questions about dog training & grooming marketing
Most pet services companies in California spend $2,500-10,000/month on ads.
Yes. Different customers, different ticket sizes.
Yes. $5-10K cases.
Yes — heavily for under-50 dog owners.
No.
Tightest with Jobber, which we're partnered with — clients new to Jobber get a discount through us.
Want to see what your dog training or grooming account actually looks like?
Book a 20-minute call. We'll audit your training vs. grooming campaign split and Instagram strategy. No deck.
Get a free marketing audit