Your website doesn't need to win design awards. It needs to load fast, work on a phone, put the call button in the right place, and show real photos of the work you actually do. We build sites that do that — and own the technical SEO foundation underneath so the rest of your marketing has somewhere good to send people.
Most contractor sites still look like they were built for a 2014 search engine. We design for the people doing the searching now — and for the models reading the page on their behalf. Six things every site we ship has to do.
Every site starts from a real visual point of view — fourteen of them, in fact. We pick the world your trade lives in, then build the page so it feels chosen, not stitched together from a template kit.
● Custom typography, real photography, deliberate spacing — no shadcn defaults.
Server-rendered HTML, JSON-LD schema for every page type, and a programmatic SEO architecture that gives Google a clean answer for every service + city you cover. AI Overviews and ChatGPT pull from the same well-marked structure.
● Service × city pages, FAQ schema, LocalBusiness markup, llms.txt — built in by default.
A clickable phone number in the first 100 pixels. Real trust signals near every CTA — licenses, reviews, service area, response time. Lead forms that ask one question at a time and prefill what they can.
● Above-the-fold call CTA, license + insurance trust strip, multi-step quote form.
Hundreds of pages generated from a single content model — each one unique, each one written for a specific intent. When somebody searches "kitchen remodel Bedford NY," they land on a page actually about that.
● Programmatic page templates that pass the thin-content bar — not slop.
Every site streams real usage into a dashboard we both watch. Pages that convert get scaled. Pages that don't get rewritten. The site gets sharper every month, not staler.
● Live performance feedback loop — not a launch-and-leave handoff.
Static rendering, edge delivery, image optimization, lazy hydration. We measure Core Web Vitals on real devices — not a Lighthouse score taken on your laptop.
● Vitals on real cellular: LCP < 1.8s, INP < 200ms, CLS < 0.05.
These aren't mockups. They're the real, scrollable starting points we build from — each tuned for the kind of trade it represents. Click any one to open the live demo in desktop or mobile.
Each demo is fictional. We don't sell templates — we use these as a shared visual vocabulary so you can tell us, in 60 seconds, the world your site should live in.
Beautiful design alone won't make your phone ring. Customers find you because the architecture underneath the design — pages engineered for every search they make — exists. We build the design AND the system underneath. Both matter; they do different jobs. Click any service, trade, or city node to filter the system. Click a matrix dot to open that page.
Most contractor websites fall into one of two buckets: ugly DIY sites built on Wix in 2014, or pretty agency sites that look great but don't convert. Both lose you money. Here's why.
Slow load times. The average contractor site takes 5-8 seconds to load on mobile. Google penalizes slow sites in search rankings, AND 40% of visitors bounce before a page that takes 3+ seconds finishes loading. Most agencies build heavy WordPress sites loaded with plugins and never optimize.
Phone number buried in the footer. You're a service business. Your website's primary job is to get the phone to ring. If the call button isn't sticky at the top of the page and tap-to-call on mobile, you're losing leads every day.
Stock photos of contractors who don't work for you. Visitors can tell. Stock imagery destroys trust on home service sites because it screams 'we have nothing real to show.' Your competitor with phone photos of actual jobs converts better than your agency-designed site with stock heroes.
No service-area pages. Or worse — 30 spun service-area pages that all say the same thing with the city name swapped. Google penalizes the spun pages and your ranking tanks. You need real pages with real local content if you want to rank for '[service] [city]' searches.
Schema markup missing or wrong. LocalBusiness schema, Service schema, FAQPage schema, AggregateRating schema — these tell Google what your business is and what it does. Most contractor sites have none of it. The ones that do usually have it set up wrong (missing required fields, conflicting types).
Site managed by someone you can't reach. Either the agency that built it has gone dark, or there's a 'webmaster' who charges $200 per word change. Updating your phone number takes three days. Adding a new service area takes two months. Meanwhile your competitors are iterating weekly.
You don't need a $50,000 portfolio site. You need a fast, simple, conversion-focused site that loads on a phone, ranks in local search, and you can actually update.
We build on modern static-site infrastructure — pre-rendered HTML, no bloated WordPress, no jQuery, no plugin sprawl. Result: pages that load in under 1.5 seconds on a 4G phone. Better user experience, better Core Web Vitals, better SEO. Performance is the foundation everything else sits on.
Sticky call button at the top of every page. Tap-to-call on every phone number. Click-to-text on supported devices. Form lengths under 4 fields. The path from visitor to phone call is the shortest distance we can make it. Every other design decision is in service of that conversion path.
We tell you what to photograph on each job — before/after, install timelapses, tech-on-camera moments — and we'll edit and place them. If you've got 5 years of phone footage somewhere, we'll pull from that. We don't use stock photos of contractors that aren't you. Authenticity converts.
One real page per service area. Each with unique copy referencing the local market, real photos from jobs in that area when possible, local-specific FAQs, and proper local schema. Built to rank for '[service] [city]' searches.
LocalBusiness schema with correct NAP (name, address, phone). Service schema for each service you offer. FAQPage schema for the FAQ blocks. AggregateRating schema pulled from your actual reviews. Done right the first time so Google understands your business.
When you want to add a service area, swap a phone number, post a new offer, or update your hours — you do it in minutes through a simple admin interface. No emailing the agency. No three-day turnaround on a phone number change.
Tracking pixels installed correctly (Google Ads, Meta, Conversion API). Form submissions wired to your CRM. Call tracking integrated. Review widget embedded. The site is the hub everything else connects to.
Pick your trade. We'll show you what a built-out website for every service area you cover would actually look like — with the SEO architecture engineered to rank for your specific industry's search patterns.
A fast site converts better from ads (better landing page experience scores → lower CPC). A fast site ranks better in SEO (Core Web Vitals are a ranking factor). A fast site keeps visitors longer (lower bounce rate, more pages per session). Every dollar you spend on marketing works harder when the destination loads instantly.
A homeowner who Googles your business after seeing your ad or hearing a friend's recommendation lands on your site. What they see in the next 5 seconds decides whether you get a call. Real photos, real reviews, real local content, and a clear path to action all influence that decision. The site IS your sales pitch.
Unlike ad spend (gone the moment you stop paying), the site keeps producing leads year after year. The pages we build rank, get traffic, and convert without ongoing payment. The site is the highest-leverage one-time investment in your marketing stack.
Most builds run 4-8 weeks from kickoff to launch, depending on the number of pages and how much custom content we're producing. We don't ship sites in 7 days — that's the time it takes to do the technical SEO and content properly.
Project pricing depends on scope (number of pages, service areas, level of design customization) — most builds for local service businesses fall in the $4,500-15,000 range. We'll quote a flat fee with the project scope and timeline upfront. No surprise change-order billing.
Yes. Always. The domain is in your name. The code is yours. The CMS access is yours. If we part ways, you take the whole site with you and can host it anywhere.
Sometimes. If the existing site is fundamentally sound (decent stack, good content, just needs polish), we can iterate on it. More often, the old site is built on infrastructure that's slow and impossible to fix without starting over. We'll tell you honestly which is the better path.
Usually no. WordPress is fine for some use cases but is consistently slower and more bloated than modern static-site infrastructure. For service businesses where speed and SEO matter most, we build on Astro, Next.js, or similar — pre-rendered HTML, fast as physics allows.
We host through Vercel or Netlify on your account (you pay them directly, usually $20-30/month for a typical service business site). Cheaper, faster, and more reliable than traditional hosting. You keep ownership of the hosting account so you're never locked in.
Some, yes — security patches, content updates as your business changes, schema updates if Google changes their requirements. We offer monthly maintenance plans for this. The actual maintenance load is much lower than a typical WordPress site because we don't have plugin sprawl to keep updated.
Book a 20-minute call. We'll audit your current site, show you what's working and what's costing you leads, and walk you through what a new build would actually look like for your business.
Get a free website audit